A1 Mortgage Source
2004 Apr - Jul (for YF Direct/Netblue) | offline
With rise of interest rates, we wanted take advantage of the homeowner market by creating our own Mortgage website, with a backend that linked up to our affiliate partners. I created landing pages with different messaging and look and feel. Some reflected a sense of urgency urging users to shop for rates before they went up. Some reflected a warm, comfortable feeling, that made users think of family. I also created some email ads to match the landing pages.